Over 150,000 ebooks sold!

Thursday, May 19, 2011

Just a few words of encouragement

Since my last post, I've gotten a lot of different responses from people. Things like, "What a great post, congrats on your success," and "I hope someday I sell as many books as you," and "I uploaded my book yesterday and haven't had a single sale. I'm thinking about quitting."

First of all, the most detrimental thing an author can do for their careers is to quit. Trust me, I know how tempting it can be to throw all your hard work down the drain. Just in the past couple of days, the thought of taking Looking for Trouble off Amazon has crossed my mind.

However, I wouldn't be doing myself any favors. And given all the time I've spent making the book a success, it would be downright tragic.

Which brings me to the question a lot of people have asked me. What have I done to get the book all this exposure? I thought might take the time to list some of the ways I've promoted the book.

Social networking:

Facebook: Last November I opened a FB account (I know I'm way behind the times with this). I also created a fan page in the name of Looking for Trouble where I post updates and announcements for the book. FB, while very distracting, is a great way to connect with other authors and for readers to make a connection with you.

Twitter: I'm one of those people who thinks Twitter is very annoying and kind of lame. BUT it's been one of my best marketing tools. I tweet about my book all day long using various hashtags that are content appropriate. I also tweet industry news and valuable content readers and other authors can use. You will gain much more followers if you tweet content rather than just ads about your book. And if you retweet for other people, chances are they'll retweet for you.

Goodreads: Goodreads is one of those entities I have yet to figure out. I have profile with a bio, contact info, book info including excerpts and buy links. Whenever I finish reading a book I post a review about it on my profile. I only have 8 friends and 1 follower. I know some authors who have hundreds of friends on Goodreads and have managed to make it work for them. I think it's one of those things where you have to participate in the discussions on a regular basis. I simply don't have time for that.

I've also heard some authors mention Linkedin and Shelfari. I haven't tried Linkedin so I can't give you any information on that. I do have a profile on Sheflari, though I don't spend much time there.

Book websites:

Some of these places you can only create an author profile with info about you and your book. You can post excerpts and have purchase links. Some offer services like book features, interviews and reviews. A lot of these websites get hundreds or even thousands of hits a day and can be a good way to get noticed. Here is a list of just a few I've joined:

Manic Readers
Coffeetime Romance
Author's Den
The Romance Studio
Daily Cheap Reads
Pixel of Ink
Book Buzzr
Romance at Heart
Cheap Kindle Books

Blogs:

There are a lot of people out there who have created blogs especially for doing book reviews/features. Some of them have hundreds of followers. If you send them a request they might run your book for a few days or even give you a review.

Contests: I personally haven't tried this. But it works really well for some authors I know. You can give away something as simple as a Starbucks gift card. Readers love free stuff.

Some other things I've done is create this blog and a website. Those are just more ways a reader can easily find you on the internet.

These are just some pointers that will help your book succeed. But it certainly doesn't guarantee success. A lot of the process is about trial and error. You need to find which sort of promotion works for you and stick mainly with that. Some of the things I've listed above work well for me, and not so well for others. And vice versa. Goodreads is a great example of that. Some authors swear its the greatest promotional tool they've ever used. For me it's just okay. Twitter and FB book are my greatest tools so I stick with those.

Setting all that aside, the very best thing you can do is BE PATIENT. I cannot stress that enough. A lot of people get disappointed when they don't sell hundreds of copies their first few weeks. Like I said in my last post, Looking for Trouble didn't start selling really well until about 5 months after I published it. And some books can take even longer than that to find its audience. You need to give your book time to gain its footing. Nurture it, push it and don't give up.

I really hate marketing. It's by far the most time consuming thing I've ever done. And I'm a stay at home mom with 2 kids under the age of 7. I'd much rather spend all my free time writing. But if I just threw the book out there, and never put any work behind it, I wouldn't be selling almost 600 books a day.

There are so many people out there who expect instant gratification, and that's simply not the way the book industry works. A literary agent with one of the biggest agencies in the country recently said to me: "You are an editors dream and you're blowing everyone in New York away right now."

I still can't believe someone of her clout would have such a flattering thing to say about me: a stay at home mom who's self-published only one book. But that just goes to show you what a little determination and an unwillingness to give up will get you.

And I'll say this again, but it really is the most important piece of advice I can give you:

DON'T GIVE UP.

Monday, May 16, 2011

My self-publishing journey

My first release, Looking for Trouble, is currently #70 in the Kindle store. It's #2 on the Kindle bargain books list, #5 on the kindle store contemporary romance list and #6 on the general fiction contemporary romance list. I'm selling an average of 300 books a day. If I can stay on that pace I'll be shy of 10,000 copies sold for the month of May.

A year ago, I was reading one form rejection letter after another from every agent and publishing house in the country. So how did I go from being rejected to being a Kindle top seller? I'm so glad you asked. Let me tell you about it...

It started last summer when I'd been having a dialogue with an editor at a smaller publishing house. She'd requested the first five chapters, loved them and loved my writing style. However, she did have a few things she thought needed to be changed with the book. In addition to that, she informed me she wasn't in a position to take on any new clients, then she wished me luck. So did I throw my book on Kindle the next day? No. I shut down my computer and sulked for a week. I cried, I was depressed and seriously thought about giving up writing (at that point I'd received close to 40 rejections from agents and publishers). Needless to say, I was feeling pretty kicked in the gut.

After a big, "you need to get your shit together" pep talk from my husband, I pulled up the word doc on my computer and started reworking the book again. I rewrote the first four chapters three different times. I deleted scenes because the book was way too long and reworked the ending. Then I did some more research on more publishing houses. I'd completely given up on agents. At least the editors took time to give me feedback/suggestions. Most agents didn't even bother responding to me.

I still hadn't considered self-publishing. I wanted a book deal. I wanted to see my book in print. I wanted to be able to smell the ink and flip the pages back and forth. I was unwilling to accept anything less than that.

Then after a few uneventful weeks, I started hearing whispers about authors who were self-publishing their rejected books onto the Kindle. So did I throw my book out there the next day? Not yet.

Shortly after that, Amazon announced it's 70% royalty program. If you price your book at $2.99 or higher they give you 70% of the sales. I thought, okay even if I only sell 20 copies a month, that's $40. Not bad considering it costs nothing to upload to Kindle. Even after that little incentive I was still a bit hesitant. I'd have to come up with my own cover, write my own blurb and do all my own marketing (which is a TON of work). That didn't really sound appealing. But, then again, reading a rejection letter 6 months after the initial query isn't that great either.

After a lot of pondering, research, praying and weighing the pros and cons, I took the leap of faith. I got my cover designed by a friend of mine, so not cost there. I had a ton of help with my blurb so that was pretty easy too. I priced the book at $2.99 because I wanted the 70% royalty and uploaded it to Kindle last October. I also uploaded the book to Barnes & Noble and Smashwords.

I certainly wasn't expecting big numbers right away. In fact it was almost a week before I sold my first copy. After that first copy I thought, "this is it. My numbers are going to take off." Not likely. I sold a total of 13 books in October (only 7 of those were on Kindle. The other 6 were on smashwords). I should also tell you I published the book on October 13th so that's only 2 weeks worth of sales. But those still aren't great numbers.

But I wasn't worried. I'd read on countless internet articles, from other authors who'd self-published, that it can take months or even a year to start selling really well. That's long time but I wasn't in a huge rush. I thought November would be better. It wasn't. I sold 13 copies for the month of November (5 on Kindle, 8 on smashwords and nothing on B&N). I was happy my sales didn't decrease but unhappy I'd sold only 5 on Kindle. Although I knew I wouldn't be selling hundreds of copies two months into it.

December was slightly better with 27 copies (11 on Kindle, 2 on B&N and 14 on smashwords). I was satisfied with this, thinking this was a trend and each month I'd start seeing lightly higher sales. I'd managed to make a little extra spending money as well. I sold 19 copes in Januray (7 on Kindle, 4 on B&N and 8 on Smashwords). These sales were all in the first three weeks of the month. I sold 0 books the last week of January and 0 the first 2 weeks of February. I hadn't gone 3 weeks with no sales before and this was a bit alarming to me. I'd spent the previous months promoting the book heavily. I joined and submitted the book to every book website in existence. I requested interviews, features and reviews. The book ran a few features and I did 2 or 3 interviews. Considering all this, I thought to book should have been selling a lot better than it was. My sales rank on Amazon slipped down to below #260,000. And the lower your sales rank the less likely you are to sell copies.

I racked my brain for weeks, tying to think of a way to boost my sales. I knew there had to be something I could do. I read countless blogs from other self-published authors getting their tips and advice. One in particular caught my eye. The author was in a similar position as me. Marketing her book heavily and seeing minimal sales. Then, as an experiment, she lowered her price to $.99 to attract those bargain shoppers.

I thought, "what the heck?" I didn't have anything to lose. The book wasn't making that much money anyway. And I knew I wouldn't be making the 70% royalty. But at that point I was more interested in getting my name out there and reaching a broader audience of readers, than I was making a ton of money.

In the middle of February, I lowered the price to $.99. The morning after the book went live, I sold 23 copies. Yes, I know. That's not a monumental number. But considering I'd gone 3 weeks without a single sale, I was pretty excited. I ended the month of February with 95 copies sold - and that was just in the last two weeks (57 on Kindle US, 1 on Kindle UK, 27 on B&N and 10 on smashwords). I was afraid to hold my breath. The book industry can be so unpredictable. I didn't want to get my hopes up for fear my sales would go back down and I'd be disappointed again. My sales fluctuated for a couple of weeks. I'd go a day or two without selling anything, then I'd sell 6 in one day. My Amazon sales rank bounced back and forth between 20,000 and 60,000. I ended the month of March with a total of 115 books sold (82 on Kindle US, 2 on Kindle UK, 21 on B&N and 10 on smashwords).

I was starting to get a little bit excited. I noticed my sales getting a bit stronger and each week my sales rank climbed - it was a slow climb, but still an improvement. The book hit it's first top 100 list in April. About 40 days ago Looking for Trouble landed on the Kindle bargain books top 100 list. It climbed pretty quickly for the month of April and hit the top ten a week or two later. My final sales for April were 1960 (1899 on Kindle US, 41 on Kindle UK, 18 on B&N and 2 on smashwords). Are you starting to see a trend here with the Kindle sales?

For the month of April I averaged about 30-40 books a day, then it climbed to about 50 books a day. I went into the month of May averaging about 100 books a day. So far this month I've sold 5,317 books (5265 on Kindle US, 33 on Kindle UK, 15 on B&N and 4 on smashwords.)

For the past few weeks it's been listed on 4 different top 10 lists. And that's probably part of the reason my sales have gone up. Being listed on those will give your book a lot more exposure.

I can't really tell you why I've suddenly seen such big numbers. The low price probably has a lot to do with it. Being in the bargain store opens you up to a larger number of readers. Yes, a lot of these are probably impulse purchases. But with each sales I'm potentially earning another fan.

In my opinion most of this has to do with luck. No one knows what goes on inside the mind of a reader; why they like the books they do, why they buy the books they do, or why they DON'T like the books they do. And a lot of this sounds like me sitting around waiting for the book to do well, then it finally does. I spend countless hours on the computer marketing the crap out of this book. In fact, I spend more hours promoting than I do writing. I celebrate when I get a good review. I throw things when I get a bad one. But at the end of the day the numbers speak for themselves.

I have no clue how much longer Looking for Trouble will continue to sell well. It certainly won't last forever. Heck, it may not even last another 3 months. Like I said before, the book industry is very unpredictable. The readers control the fates of our books. But I'm going to enjoy this success while it lasts and pray it does for a while. Getting my next book published (hopefully by August) will definitely help maintain the numbers. The more books you have out there, the higher your chances of being discovered.

I guess what it boils down to is taking a chance. If you are considering self-publishing now is the time to do so. Hundreds of other authors are having the same or greater success than I am.

Thursday, May 12, 2011

And They Lived Happily Ever After...Or Do They?

The term "happily ever after" has been used for hundreds of years in just almost every story told - at least the romantic ones. The H/h meet, they try to fight their attraction for each other, they succumb to their passion, the black moment hits, then they come out of all that stronger people. All of this is wrapped up in a neat little package after they declare their love for each other.

I think every single romance I've read has ended like this - with the exception of a few. And those few were a refreshing change to say the least. There wasn't a 5 page monologue recapping the events that had just transpired, nor did they go so far as to list the ways they had grown as characters (you'd be surprised how many books end like this). They also didn't go on and on listing things they love about each other. One book I read had the hero list each physical attribute he loved about the heroine, right down to her petite little nose. While endearing and sweet, those things had already been mentioned throughout the book. And even if they hadn't, the reader probably would have figured all that out on their own (readers are a lot smarter than authors give them credit for).

Which leads me to ask...instead of spelling out things the reader already knows, why not go in a different direction? Why not do something different instead of the typical ending that's been done a million times before? Yes, I know the reader expects the book to end a certain way, otherwise they can be left disappointed. But there are other ways to end your book without going the stereotypical route. You can end the book with the H/h standing across the room from each other surrounded by a bunch of people. They can lock gazes, have a deep connection the reader will feel and from there the reader will know these two people will have their HEA.

Anne Stuart is a master at unconventional HEAs. One of her older works, Darkness Falls, ends with the heroine standing in a darkened kitchen and is startled by the sudden appearance of the hero, when she thought she was alone. She turns to him and says, "Why are you here?" The hero replies with, "For you."

So simple, yet so powerful. I didn't need to read any more to know how the two of them felt for each other because those things had already been said in previous chapters. Most of her books end in a similar manner.

You could also leave the reader guessing, especially if the book is part of a series. That could motivate them to pick up the next book to see how the H/h continue their journey. Epilogues are also a good way of ending a book without having a passionate kiss in the sunset while the H/h declare their love for each other. You could give the reader a glimpse into the couple's future so they will see the H/h really do live happily ever after without just telling them.

And sometimes its okay to leave some things to the reader's imagination. Let them spin their own HEA. I've read some books where the HEA is told from the eyes of a secondary character or through a news broadcast or a newspaper article (if such a thing is within the theme of your book, i.e. one of the characters is a reporter, etc).

Then again there are those readers out there who want the conventional HEA. The want to see the H/h declare their love and end the scene with a passionate embrace. The point of this post is to get you thinking. When you come to the end of your book, think to yourself, "How do I really want this to end? What's appropriate for the characters? Am I just retelling things that have already been said?"

Sometimes it's okay to be a little different.

Tuesday, May 3, 2011

Hollywood Swinging Feature

Today I have the pleasure of featuring author Chicki Brown and her newest release, Hollywood Swinging





Newlywed author Shontae Nichols Burke is trying to adjust to her life in Hollywood as the wife of actor Devon Burke, one of the film industry's brightest upcoming stars. She's left her home and her friends and moved to Los Angeles.

They both have blossoming careers. She's attending movie premieres and living a life she only dreamed of.

Unknown to Shontae, someone else also believes Devon Burke is the love of her life. When this disturbed woman insinuates herself into their lives, Shontae learns that all Hollywood drama isn't scripted and finds herself in a fight for her marriage that's worthy of the big screen.

Buy links:
Amazon Kindle - http://amzn.to/migzZJ
Smashwords for all e-formats - http://bit.ly/mGIpaG
Barnes & Noble Nook – coming soon!


I had an opportunity of reading this book before it was released and I was so pleased with what I read. Ms. Brown hits another home run with her endearing love story and capturing the trials and tribulations of a newlywed couple. There's romance, suspense and drama; pretty much every element that makes up a heart-felt and satisfying read. If you haven't checked the book out, I highly recommend you go to Amazon or B&N.com and download your copies today. It's only $2.99!